{"id":339,"date":"2026-03-22T21:51:29","date_gmt":"2026-03-22T20:51:29","guid":{"rendered":"https:\/\/www.wertholz.at\/data-protection\/"},"modified":"2026-04-13T17:16:45","modified_gmt":"2026-04-13T15:16:45","slug":"data-protection","status":"publish","type":"page","link":"https:\/\/www.wertholz.at\/en\/data-protection\/","title":{"rendered":"Data Protection"},"content":{"rendered":"\n

Privacy Policy or information according to Art. 13 and 14 GDPR<\/h1>\n

 <\/p>\n

Controller responsible for data protection:<\/b><\/b><\/p>\n

<\/span><\/p>\n

Contact details:
<\/b><\/span><\/b><\/p>\n

WERTHOLZ Handelsgesellschaft m.b.H.
Engelhofstra\u00dfe 19
A-4810 Gmunden<\/p>\n

Tel: +43-7612-76877
Fax: +43-7612-76877-14<\/p>\n

Email: office@wertholz.at<\/a>
Web: http:\/\/www.wertholz.at<\/a><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

Purposes of data processing:<\/b><\/p>\n

Contact form<\/b><\/b><\/p>\n

If you contact us via the form on the website or by email, your data will be stored for six months for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent. <\/p>\n

Analysis purposes<\/b><\/b><\/p>\n

In addition, data is collected and used for analysis purposes. This data processing is not personal (see information on cookies below). <\/p>\n

Registration <\/span><\/b><\/b><\/p>\n

Upon registration, the user's email address and a password are stored. If a purchase is subsequently made, the email address is linked to the data determined during the purchase process. The data provided by you is required to set up the user account. Data processing takes place for the duration of the existence of the user account. If the user account is deleted, the email address and password, as well as the link to the purchase process data, will be deleted. <\/p>\n

IT Security<\/b><\/b><\/p>\n

When visiting this website, log files are also stored, which contain the IP address and other data for accessing the website (e.g., date, time, user agent, referer). Data processing is temporary (maximum 30 days) and only to protect against DDOS attacks or other interference with the functionality of the website and any underlying database systems. <\/p>\n

Information about cookies<\/b><\/b><\/p>\n

This website uses so-called cookies. These are small text files that are stored on your device with the help of the browser. They do not cause any harm.
So-called session cookies are used on this page. These are generated when the website is accessed and automatically deleted again. They serve for recognition if you call up the same website again within a short time in order to take previously made settings into account again. No personal data is stored or processed in the process. <\/p>\n

The purpose of cookies is to make the website offer user-friendly. Some cookies remain stored on your device until you delete them. They thus enable the website operator to recognize your browser on your next visit. If you do not wish this, you can set up your browser so that it informs you about the setting of cookies and you only allow this in individual cases. However, if cookies are deactivated, the functionality of the website may be restricted. <\/p>\n

Google web analysis service (Google Analytics)<\/b><\/b><\/p>\n

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. We use the \"activation of IP anonymization\" function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before processing\/storage. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to measure the campaign performance of online advertising for analysis and optimization purposes.<\/p>\n

The processed data includes, in particular, online identifiers (including cookie identifiers), internet protocol addresses, device identifiers, location data, identifiers assigned by the customer, and user data (in particular time and duration of access, selection of certain offers, etc.). More information on how Google Analytics handles user data can be found in Google's privacy policy, available at https:\/\/policies.google.com\/privacy?hl=en. <\/span><\/span><\/a> <\/p>\n

You can prevent the collection of data generated by the cookie and related to your use of the website by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https:\/\/tools.google.com\/dlpage\/gaoptout?hl=en<\/span><\/a><\/p>\n

Instructions on how you can also prevent the storage of data by Google can be found at the following link: https:\/\/developers.google.com\/analytics\/devguides\/\u2026<\/span><\/a><\/p>\n

Use of Google AdWords Conversion Tracking <\/span><\/b><\/b><\/p>\n

This website uses the online advertising program \"Google AdWords\" and, as part of Google AdWords, conversion tracking. Google Conversion Tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; \"Google\"). If you click on an advertisement placed by Google, a cookie for conversion tracking is placed on your computer. These cookies lose their validity after a maximum of 90 days. If you visit certain pages of our website and the cookie has not yet expired, Google and the website operator can recognize that you clicked on the ad and were redirected to this page. The information obtained using the conversion cookie is used to create conversion statistics. In this process, the website operator learns the total number of users who clicked on an ad and were redirected to a page provided with a conversion tracking tag and\/or performed various actions on the page. However, the website operator does not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by preventing the installation of cookies through a corresponding setting in your browser software (deactivation option). You will then not be included in the conversion tracking statistics. Further information and Google's privacy policy can be found at: http:\/\/www.google.com\/policies\/technologies\/ads\/<\/span><\/a>, http:\/\/www.google.de\/policies\/privacy\/<\/span><\/a> <\/p>\n

The relationship with the web analysis provider is based on commissioned data processing when using Google AdWords Conversion Tracking. The transfer of data to the processor is based on an adequacy decision by the European Commission (Privacy Shield self-certification). Google is also obliged to delete the data regularly (currently every 39 months). <\/p>\n

Social Media<\/b><\/b><\/p>\n

If Facebook social plugins are used on this website, they are operated by Facebook Inc. (1 Hacker Way, Menlo Park, California 94025, USA). The integrations can be recognized by the Facebook logo or the terms \"Like\", \"Share\" in Facebook's colors (blue and white). Information on all Facebook plugins can be found at the following link: https:\/\/developers.facebook.com\/docs\/plugins\/<\/span><\/a> <\/p>\n

The plugins are only activated when you click on the corresponding buttons. If these are shown in gray, the plugins are inactive. You have the option to activate the plugins with every visit. <\/p>\n

The plugins establish a direct connection between your browser and the Facebook servers. This only happens after the plugin has been activated. The website operator has no influence on the nature and scope of the data that the plugin transmits to the servers of Facebook Inc. Information on this can be found here: https:\/\/www.facebook.com\/help\/186325668085084<\/span><\/a> <\/p>\n

The plugin informs Facebook Inc. that you as a user have visited this website. There is a possibility that your IP address will be stored. If you are logged into your Facebook account while visiting this website, the information mentioned will be linked to it. <\/p>\n

Legal basis for data processing:<\/b><\/p>\n

Data on the website is processed exclusively on the basis of legal provisions (GDPR, TKG 2003).
Data processing (web shop, product reviews, booking tool, and user account) is carried out on the basis of Art. 6 para. 1 lit. b) (contract fulfillment purposes) GDPR. <\/p>\n

In the case of the use of analysis tools, data is used on the basis of Art. 6 para. 1 lit. f) (legitimate interest) GDPR. The legitimate interest in the use of data is the improvement of the website as well as the measurement of the success of online advertising. <\/p>\n

The use of IT data security measures is also based on Art. 6 para. 1 lit. f) (legitimate interest) GDPR. The legitimate interest in the use of data is the protection of our own IT systems. <\/p>\n

Social media plugins are only used after consent has been given. The legal basis is therefore Art. 6 para. 1 lit. a) GDPR. Consent must be given again each time the website is accessed. <\/p>\n

Your Rights<\/b><\/b><\/p>\n

In principle, you have the rights to information, rectification, erasure, restriction of processing, data portability, withdrawal, and objection. If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority. 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